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Articles of rubric " MARKETING AND MANAGEMENT " of journal " TRADE, SERVICE, FOOD INDUSTRY "

REVIEW OF THEORETICAL APPROACHES TO DETERMINING THE COMPETITIVENESS OF A FIRM
TOOLS OF DIGITAL MARKETING OF TERRITORIES IN THE DEVELOPMENT OF THE TOURISM INDUSTRY
THE SPECIFICS OF THE FORMATION AND PROMOTION OF A PERSONAL BRAND IN THE VKONTAKTE SOCIAL NETWORK
FACTORS OF EFFICIENCY OF RESOURCE POTENTIAL MANAGEMENT HIGHER EDUCATIONAL ORGANIZATIONS
DEVELOPMENT OF THE SUSTAINABILITY OF THE SERVICE SECTOR IN THE ECOSYSTEM OF THE MACRO ENVIRONMENT IN A CRISIS
MODELS OF ECONOMIC RELATIONS MANAGEMENT IN THE ACTIVITIES OF AN EDUCATIONAL CLUSTER
OVERVIEW OF DIGITAL MARKETING CHANNELS IN B2B COMMUNICATIONS
MOTIVATIONAL MECHANISM FOR INCENTING EDUCATIONAL STAFF
COMPETITION AND COMPETITIVENESS IN THE CONTEXT OF DIGITAL TRANSFORMATION
PROCESS APPROACH TO RISK ASSESSMENT AS ONE OF THE DIRECTIONS OF ECONOMIC DEVELOPMENT OF A COMMERCIAL ENTERPRISE
TRANSFORMATION OF THE INDUSTRY MARKETS STRUCTURE IN CONDITIONS OF THE ECONOMY DIGITALIZATION
A NEW LOOK AT THE SYSTEM OF BALANCED INDICATORS (IN RELATION TO THE BUSINESS ENTITIES OF THE HOSPITALITY INDUSTRY)
REVIEW OF THEORETICAL APPROACHES TO THE DEFINITION OF THE ESSENCE OF MARKETING AND MARKETING ACTIVITIES
THE MAIN FACTORS IN THE FORMATION OF BRAND TRUST AMONG THE POPULATION OF CHINA, CONSIDERING CULTURAL CHARACTERISTICS
TECHNOLOGIES OF DIGITAL MARKETING IN CONFECTIONERY COMPANIES IN MODERN CONDITIONS
RISK ASSESSMENT OF INNOVATION PROJECT USING THE THEORY OF FUZZY SETS AND BAYESIAN NETWORKS
THE IMPACT OF DIGITALIZATION ON THE COMPETITIVENESS OF TRADE ORGANIZATIONS
TOOLS FOR ENSURING THE STRATEGIC SUSTAINABILITY OF NETWORK TRADE ORGANIZATIONS
CONCEPTUAL PROVISIONS AND A MODEL OF INTEGRATED SAFETY-ORIENTED MANAGEMENT OF THE INNOVATIVE DEVELOPMENT OF AN INDUSTRIAL ENTERPRISE
Trade, service, food industry
REVIEW OF THEORETICAL APPROACHES TO DETERMINING THE COMPETITIVENESS OF A FIRM
Volume, issue
1 № 1 Published
Authors
Churaeva Anna Valer'evna
DOI
https://doi.org/10.17516/2782-2214-0009
Published
05.03.2021
Trade, service, food industry
TOOLS OF DIGITAL MARKETING OF TERRITORIES IN THE DEVELOPMENT OF THE TOURISM INDUSTRY
Volume, issue
3 № 3 Published
Authors
Petrichsheva Nina , Scherbenko Eva
DOI
https://doi.org/
Published
22.09.2023
Trade, service, food industry
THE SPECIFICS OF THE FORMATION AND PROMOTION OF A PERSONAL BRAND IN THE VKONTAKTE SOCIAL NETWORK
Volume, issue
3 № 3 Published
Authors
Shadrina Lyubov
DOI
https://doi.org/
Published
22.09.2023
Trade, service, food industry
FACTORS OF EFFICIENCY OF RESOURCE POTENTIAL MANAGEMENT HIGHER EDUCATIONAL ORGANIZATIONS
Volume, issue
1 № 2 Published
Authors
Baguzova Larisa Valentinovna , Glotova Marina
DOI
https://doi.org/10.17516/2782-2214-0011
Published
10.07.2021
Trade, service, food industry
DEVELOPMENT OF THE SUSTAINABILITY OF THE SERVICE SECTOR IN THE ECOSYSTEM OF THE MACRO ENVIRONMENT IN A CRISIS
Volume, issue
1 № 3 Published
Authors
Novikova Svetlana , Scherbenko Eva
DOI
https://doi.org/10.17516/2782-2214-0025
Published
26.10.2021
Trade, service, food industry
MODELS OF ECONOMIC RELATIONS MANAGEMENT IN THE ACTIVITIES OF AN EDUCATIONAL CLUSTER
Volume, issue
2 № 1 Published
Authors
Ananina Rimma , Lipovetskaya Galina
DOI
https://doi.org/10.17516/2782-2214-0037
Published
20.05.2022
Trade, service, food industry
OVERVIEW OF DIGITAL MARKETING CHANNELS IN B2B COMMUNICATIONS
Volume, issue
2 № 2 Published
Authors
Zhironkin Sergey , Zhironkina Ol'ga Valer'evna
DOI
https://doi.org/10.17516/2782-2214-0053
Published
11.07.2022
Trade, service, food industry
MOTIVATIONAL MECHANISM FOR INCENTING EDUCATIONAL STAFF
Volume, issue
2 № 3 Published
Authors
Donets Lyubov
DOI
https://doi.org/10.17516/2782-2214-0055
Published
17.09.2022
Trade, service, food industry
COMPETITION AND COMPETITIVENESS IN THE CONTEXT OF DIGITAL TRANSFORMATION
Volume, issue
3 № 1 Published
Authors
Nason Nikita , Ananina Rimma
DOI
https://doi.org/
Published
05.05.2023
Trade, service, food industry
PROCESS APPROACH TO RISK ASSESSMENT AS ONE OF THE DIRECTIONS OF ECONOMIC DEVELOPMENT OF A COMMERCIAL ENTERPRISE
Volume, issue
3 № 2 Published
Authors
Petruchenya Irina , Ostrikova Elena
DOI
https://doi.org/
Published
08.07.2023
Trade, service, food industry
TRANSFORMATION OF THE INDUSTRY MARKETS STRUCTURE IN CONDITIONS OF THE ECONOMY DIGITALIZATION
Volume, issue
3 № 4 Published
Authors
Bushmakin Alexander , Pasechkina Tatyana
DOI
https://doi.org/
Published
29.12.2023
Trade, service, food industry
A NEW LOOK AT THE SYSTEM OF BALANCED INDICATORS (IN RELATION TO THE BUSINESS ENTITIES OF THE HOSPITALITY INDUSTRY)
Volume, issue
1 № 2 Published
Authors
Maksimenko Irina , Chaplina Albina , Zdrestova-Zakharenkova Svetlana
DOI
https://doi.org/10.17516/2782-2214-0018
Published
10.07.2021
Trade, service, food industry
REVIEW OF THEORETICAL APPROACHES TO THE DEFINITION OF THE ESSENCE OF MARKETING AND MARKETING ACTIVITIES
Volume, issue
2 № 1 Published
Authors
Nikitin Viktor , Voloshin Andrey
DOI
https://doi.org/10.17516/2782-2214-0040
Published
20.05.2022
Trade, service, food industry
THE MAIN FACTORS IN THE FORMATION OF BRAND TRUST AMONG THE POPULATION OF CHINA, CONSIDERING CULTURAL CHARACTERISTICS
Volume, issue
2 № 2 Published
Authors
Starchukova Kseniia , Lykova Tatyana , Novikova Svetlana
DOI
https://doi.org/10.17516/2782-2214-0052
Published
11.07.2022
Trade, service, food industry
TECHNOLOGIES OF DIGITAL MARKETING IN CONFECTIONERY COMPANIES IN MODERN CONDITIONS
Volume, issue
2 № 3 Published
Authors
Luchshev Lev
DOI
https://doi.org/10.17516/2782-2214-0059
Published
17.09.2022
Trade, service, food industry
RISK ASSESSMENT OF INNOVATION PROJECT USING THE THEORY OF FUZZY SETS AND BAYESIAN NETWORKS
Volume, issue
3 № 2 Published
Authors
Smirnova Ludmila
DOI
https://doi.org/
Published
08.07.2023
Trade, service, food industry
THE IMPACT OF DIGITALIZATION ON THE COMPETITIVENESS OF TRADE ORGANIZATIONS
Volume, issue
3 № 4 Published
Authors
Sukhorukova Alina , Belonogova Ekaterina , Loginova Svetlana , Bulueva Anastasia
DOI
https://doi.org/
Published
29.12.2023
Trade, service, food industry
TOOLS FOR ENSURING THE STRATEGIC SUSTAINABILITY OF NETWORK TRADE ORGANIZATIONS
Volume, issue
1 № 2 Published
Authors
Chaplina Albina , Gerasimova Elena
DOI
https://doi.org/10.17516/2782-2214-0012
Published
10.07.2021
Trade, service, food industry
CONCEPTUAL PROVISIONS AND A MODEL OF INTEGRATED SAFETY-ORIENTED MANAGEMENT OF THE INNOVATIVE DEVELOPMENT OF AN INDUSTRIAL ENTERPRISE
Volume, issue
2 № 3 Published
Authors
Nekrasova Olga , Cheremnykh Valeriy
DOI
https://doi.org/10.17516/2782-2214-0060
Published
17.09.2022
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