TRANSFORMATION OF THE INDUSTRY MARKETS STRUCTURE IN CONDITIONS OF THE ECONOMY DIGITALIZATION
Abstract and keywords
Abstract (English):
The article examines the impact of digitalization on the industry markets structure, which is revealed based on the “structure-actions-result” paradigm. The authors drew attention to such issues as: the main vectors of influence of the digital technologies development on the basic conditions for the formation of industry markets; the transformation of the markets structural parameters as a result of changes in the forms and models of business agents’ interactions; the formation of new tools for the behavior of business entities, as well as the regulatory role of the state to achieve the efficiency of industry markets.

Keywords:
digitalization, “structure-behavior-result” paradigm, basic conditions for the development of industry markets, behavior of market subjects, government regulation
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