Siberian Federal University
Almaty, Kazakhstan
Krasnoyarsk, Russian Federation
UDK 339.138 Маркетинг
GRNTI 71.00 ВНУТРЕННЯЯ ТОРГОВЛЯ. ТУРИСТСКО-ЭКСКУРСИОННОЕ ОБСЛУЖИВАНИЕ
GRNTI 06.00 ЭКОНОМИКА И ЭКОНОМИЧЕСКИЕ НАУКИ
The article presents an overview of the existing types of Internet services in tourism, taking into account modern classifications proposed by researchers. There are determined the features, role and importance of Internet services in the modern conditions of the development of the tourism industry. The paper identifies and analyzes the main Internet resources of the regions of Kazakhstan, indicators of the popularity of Internet services, and presents their characteristics. The study of this material is of a scientific and practical nature and is of interest to specialists in the field of hospitality and tourism, researchers involved in the study of the application of modern information technologies in professional activities, as well as travelers and will simplify the preparation for the trip, making it easier and more comfortable, and leisure interesting and varied. The purpose of this study is to look at how digitalization affects the tourism industry and what new opportunities and challenges emerge as a result of these changes. The object of the study is digital marketing tools for territories that help tourists organize their trips, learn information about territories, get unique experiences and contact local residents through platform interaction.
digital transformation, Internet services, tourism, information technology, consumer, digital economy, digitalization
1. Buhalis, D. (2021). Technology in tourism - from information communication technologies to artificial intelligence. Tourism Management Perspectives, 38, 100810.
2. Pudovkina, O. E. (2019). Modern trends in the formation of the tourism industry in the electronic environment as a driver for the development of the Russian economy. Bulletin of the University, 11, 89-96.
3. Gretzel, U., Sigala, M., Xiang, Z., Koo, C. (2015). Smart tourism: foundations and developments. Electronic Markets, 25(3), 179-188.
4. Xiang, Z., Du, Q., Ma, Y., Fan, W. (2020). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism Management, 77, 104024.
5. Shostak, M. A., Yakovleva, M. A. (2020). Internet services in tourism: a classification approach. Economics, entrepreneurship and law, Vol. 10, No 5, 1463-1480. DOI:https://doi.org/10.18334/epp.10.5.110256.
6. Kuimov, V. V. (2019). Economics of cooperation-network interactions. Theory. Practice. Opportunities: monograph. Moscow : INFRA-M; Krasnoyarsk : Siberian Federal University, 220.
7. Official website of the tourist portal Expedia Media Solutions. Traveler Value Index 2022 Outlook [Electronic source]. URL: https://advertising.expedia.com/ (date of access: 04/29/2023).
8. Analytical web resource «SimilarWeb» [Electronic source]. URL: https://www.similarweb.com/website/booking.com/vs/tripadvisor.com/#geography (date of access: 27/04/2023).
9. TNS Central Asia report. «Web Index Mobile 100,000+», February-April 2022. [Electronic source]. URL: https://kantar.kz/research/internet/ (date of access: 04/27/2023).
10. Akhmetov, I. A., Estekova, G. B. (2023). Marketplace as a driver for the development of the regional tourism market of the Mangistau region. Proceedings of the International Forum "Trajectories of Development of Kazakhstan in the Situation of the Global Crisis", 299-307.
11. National Chamber of Entrepreneurs of the Republic of Kazakhstan "Atameken". DIGITALIZATION CHANGES THE TOURISM SPHERE. 2021 [Electronic source]. URL: https://atameken.kz/ru/news/45452-tsifrovizatsiya-menyayet-industriyu-turizma (date of access: 04/10/2023).
12. Bureau of National Statistics of the Agency for Strategic Planning and Reforms of the Republic of Kazakhstan [Electronic source]. URL: https://stat.gov.kz/ (date of access: 03/01/2023).
13. Committee of the tourism industry of the Ministry of Culture and Sports of the Republic of Kazakhstan. Implementation of new digital tools in the service of the tourism eco-system. 2021 [Electronic source]. URL: https://www.gov.kz/memleket/entities/tourism/press/news/details/146893?lang=ru (date of access: 13/04/2023).
14. Official website of the government of the Republic of Kazakhstan [Electronic source]. URL: https://www.gov.kz/?lang=ru (date of access: 01/03/2023).
15. Kuimov, V. V., Smolentseva, L. T., Shcherbenko, E. V. (2019). Economics of cooperation-network interactions and resources for its development. Enterprise strategy in the context of increasing its competitiveness, 259-265.
