student from 01.01.2021 until now
Krasnoyarsk, Krasnoyarsk, Russian Federation
employee from 01.01.2002 until now
Krasnoyarsk, Krasnoyarsk, Russian Federation
student from 01.01.2021 until now
Krasnoyarsk, Krasnoyarsk, Russian Federation
from 01.01.2021 until now
Krasnoyarsk, Krasnoyarsk, Russian Federation
UDK 339.137 Конкуренция. Демпинг и т. п.
GRNTI 06.00 ЭКОНОМИКА И ЭКОНОМИЧЕСКИЕ НАУКИ
The article examines various aspects of digitalization, such as the use of online platforms and online stores, automation of processes using artificial intelligence and robotics, data analytics and personalization of offers for customers. This article examines the concept of "competitiveness" and defines its main aspects. The article pays attention to such a concept as "digitalization of the economy". Based on the opinions of various authors, it was possible to identify the positive and negative features of digitalization. However, the complexity of implementing digital technologies is due to the emergence of possible challenges and problems that trade organizations may face when implementing digital technologies, such as the need for internal restructuring of the organization, ensuring data security and customer confidentiality, as well as the need for constant updating and development of technological infrastructure. This article provides an overview of the impact of digitalization on the competitiveness of trade organizations, identifies the advantages and challenges of this process, and emphasizes the importance of a strategic approach and change management for the successful implementation of digital projects. Thus, the article examines the impact of such trends in the digitalization of the economy as the introduction of online sales, self-service cash registers, process automation, digital marketing, and collaboration.
competitiveness, digitalization, digital technologies, trade, competitive advantages
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