Novosibirsk, Russian Federation
UDK 339.138 Маркетинг
GRNTI 06.00 ЭКОНОМИКА И ЭКОНОМИЧЕСКИЕ НАУКИ
The article analyzes the features of creating and promoting a personal brand on the VKontakte social network, examines the interpretation of key concepts and describes in detail the stages of developing an SMM strategy, including key parameters that must be taken into account at each stage. Community formats, content types and various types of advertising promotion are investigated, as well as the main trends are identified. Special attention is paid to the step-by-step process of creating and promoting a personal brand on the VKontakte social network. The article offers methods and tools for the effective formation and promotion of a personal brand in this social network.
personal brand, VKontakte social network, stages of SMM strategy development, types of personal brand advertising promotion, a tool for effective personal brand formation in a social network
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