Krasnoyarsk, Russian Federation
UDK 339 Торговля. Международные экономические отношения. Мировое хозяйство
The article discusses the theoretical approaches of domestic and foreign authors to the definition of marketing, marketing activities and marketing practices. The stages of the evolution of the concept and essence of marketing are described. After analyzing the campaigns, the author gives his definition of marketing. In the future, the classification of approaches to the definition of marketing is carried out.
marketing, marketing activities, marketing practices, marketing evolution, classification of approaches, the essence of marketing
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