Existing approaches to assessing investment potential often do not take into account the complex relationships between a city and its environs. Most existing methods focus on analyzing a set of factor blocks, such as infrastructure, economy, social status and ecology, but this is not enough to fully assess investment attractiveness. Considering that large urban agglomerations form about 48% of the country's gross domestic product, it becomes obvious that special attention should be paid to the investment potential of urbanized territories. In the process of a comprehensive analysis, a limited set of indicators was developed to assess the investment potential of sustainable development of these regions. This set includes such aspects as labor, financial and economic, innovative, infrastructural, consumer and natural resource potentials. Based on these indicators, an assessment methodology was created, which includes the order of analysis and key formulas for calculations developed on the basis of the theory of optimal design. The study proposed a dynamic approach to assessing investment potential, which takes into account not only the city itself, but also its suburbs, interconnected by common flows of material and intangible resources, as well as investments. As a direction for future research, the author proposes to develop a methodology for the integrated assessment of the effectiveness of measures for the sustainable development of urbanized territories. It should be based on a comprehensive assessment of budgetary, commercial and social effects, which will allow for a more accurate determination of the influence of various factors on the investment climate and ensure balanced development of both urban and suburban areas.
sustainable development, urbanization, suburb, investment, performance evaluation
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