%0 Journal Article %T REVIEW OF THEORETICAL APPROACHES TO THE DEFINITION OF THE ESSENCE OF MARKETING AND MARKETING ACTIVITIES %A Nikitin, V.V. %A Voloshin, A.V. %K marketing, marketing activities, marketing practices, marketing evolution, classification of approaches, the essence of marketing %J Trade, service, food industry %D 2022 %N 2 %P 9 %I Siberian Federal University