TY  JOUR
TI  THE SPECIFICS OF THE FORMATION AND PROMOTION OF A PERSONAL BRAND IN THE VKONTAKTE SOCIAL NETWORK
KW  personal brand
KW  VKontakte social network
KW  stages of SMM strategy development
KW  types of personal brand advertising promotion
KW  a tool for effective personal brand formation in a social network
JO  Trade, service, food industry
AU  Shadrina, L.Y.
PY  2023
IS  3
PB  Siberian Federal University