%0 Journal Article
%T THE SPECIFICS OF THE FORMATION AND PROMOTION OF A PERSONAL BRAND IN THE VKONTAKTE SOCIAL NETWORK
%A Shadrina, L.Y.
%K personal brand, VKontakte social network, stages of SMM strategy development, types of personal brand advertising promotion, a tool for effective personal brand formation in a social network
%J Trade, service, food industry
%D 2023
%N 3
%P 10
%I Siberian Federal University