MOBILE COMMERCE AS A TYPE OF DIGITAL INTERACTIONS IN THE CONTEXT OF ECONOMIC TRANSFORMATION
Rubrics: TRADE
Abstract and keywords
Abstract (English):
The development of e-commerce is one of the consequences of the globalization of the economy and the spread of the world Wide Web. Mobile commerce (m-commerce) at the present stage is considered by us as one of the directions of e-commerce. With the active use of mobile devices by consumers and the spread of Internet accessibility by mobile operators, mobile commerce is becoming the most promising form of e-commerce development. The analysis of the scientific literature allowed us to highlight the moment of the beginning of the active growth of mobile commerce, to determine the factors influencing its development. Based on statistical methods of structural and dynamic analysis, the state of the mobile commerce market was considered. As a result of the conducted research, it was revealed that mobile commerce is at the stage of active growth, the identified trends in the development of the m-commerce market showed that there is potential for the development of e-commerce in this direction.

Keywords:
mobile commerce, electronic commerce, digital transformation, digitalization
Text
Publication text (PDF): Read Download
References

1. Afanasenko, V. V. (2019). Electronic commerce through an online store. Educational system: issues of productive interaction of sciences within the framework of technical progress: collection of scientific papers. Kazan: LLC "SitIvent", 40-45.

2. Ananina, R. F., Ivashkin, M. V. (2023). Transformational processes in the organization of purchase and sale on electronic platforms. Bulletin of TOGU, 1(68), 122.

3. Vronskaya, M. V., Isaev, M. A. (2022). The Russian e-commerce market during COVID-19: legal regulation and trends. Law and Politics, 10, 1-14.

4. Bolgova, V. M., Gostilovich, A. O. (2022). Theoretical aspects and development of the e-commerce market. Izvestia of the Southwestern State University. Series: Economics. Sociology. Management, Vol. 12, No. 5, 287-299.

5. Ciupac-Ulici, M. L., Beju, D. G., Bresfelean, V. P., Zanellato, G. (2023). Which Factors Contribute to the Global Expansion of M-Commerce? Electronics, 197, 1-19. [Electronic source] URL: https://www.researchgate.net/publication/366795966_Which_Factors_Contribute_to_the_Global_Expansion_of_M-Commerce (Date of access: 10.07.2023).

6. Aqeel, S. A. (2021). Usability Evaluation of M-commerce Apps. Journal of Information and Communication Technology, 1-25. [Electronic source] URL: https://www.researchgate.net/publication/369901451_A_Usability_Evaluation_of_M-commerce_Apps (Date of access: 10.07.2023).

7. Tecno instead of iPhone: how the smartphone market has changed in 2022. (2022). Tinkoff magazine, Jan 19. [Electronic source] URL: https://journal.tinkoff.ru/smartphone-2022 / (Date of access: 10.07.2023).

8. Zavgorodny, A. F., Daineko T. Y. (2022). Factors of digitalization affecting the development of world commodity markets. Economics and Business: theory and practice, 4-1(86), 151-155.

9. Balmochnykh, D. M. (2022). Trends and prospects of e-commerce in Russia. Actual problems of science and education in the conditions of modern challenges: A collection of materials of the IX International Scientific and Practical Conference, Moscow, March 21, 2022. Moscow: "LLC "IROK"; IP Ovchinnikov Mikhail Arturovich (Alef Printing House), 208-213.

10. e-Commerce: marketplaces as a factor in the development of the mobile application market in Russia. (2022). RBC, 7 Apr. [Electronic source] URL: https://marketing.rbc.ru/articles/13401 / (Date of access: 10.07.2023).

11. Lapidus, L. V. (2021). Digital Economy: e-business and e-commerce management: monograph. Moscow : INFRA-M, 381.

12. Kinza, Y. (2022). M-commerce (mobile commerce). TechTarget. [Electronic source] URL: https://www.techtarget.com/searchmobilecomputing/definition/m-commerce (Date of access: 10.07.2023).

13. Marketing research "Internet trade in Russia 2021". (2022). Data Insight, March 22. [Electronic source] URL: https://datainsight.ru/eCommerce_2021 (accessed: 10.07.2023).

14. Development of online commerce in Russia. (2022). Yandex. [Electronic source] URL: https://yandex.ru/company/researches/2022/ecomdash (Date of access: 10.07.2023).

15. Yerzhanova, S., Jazykbaeva, B., Smailova, L. K. (2021). Development of e-commerce and rating of online retail stores. Issues of sustainable development of society, 2, 110-118.

16. Golubeva, A. S., Kozyrskaya, I. E. (2020). E-commerce market: global trends and Russian realities. Economy: yesterday, today, tomorrow, Vol. 10, No. 6-1, 157-168.

Login or Create
* Forgot password?