from 01.01.2002 until now
Krasnoyarsk, Krasnoyarsk, Russian Federation
Krasnoyarsk, Russian Federation
UDC 339.13
UDC 338.242
The article examines the problem of assessing the competitiveness of trading enterprises in the context of the digital transformation of the economy. Based on a systematic and comparative analysis of scientific papers, a key methodological gap has been identified: classical and many modern approaches are predominantly static and do not take into account critically important dynamic and digital factors such as adaptability, speed of working with data, integration into digital ecosystems and the use of artificial intelligence technologies. To bridge this gap, the authors propose a methodology that integrates integrated. The main result of the research is the developed system of indicators, structured into six groups and the main business processes of a trading company. The proposed system provides end-to-end, multidimensional diagnostics, allowing the transition from a retrospective assessment to a strategic management tool relevant to the challenges of the digital economy.
competitiveness, digitalization, trading enterprise, integrated approach, information-dynamic approach, digital approach, evaluation system, methodology
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