%0 Journal Article %T METHODOLOGICAL APPROACHES TO ASSESSING THE COMPETITIVENESS OF A TRADING COMPANY IN THE CONTEXT OF DIGITAL TRANSFORMATION %A Belonogova, E.V. %A Berg, T.I. %K competitiveness, digitalization, trading enterprise, integrated approach, information-dynamic approach, digital approach, evaluation system, methodology %J Trade, service, food industry %D 2026 %N 6 %P 20 %I Siberian Federal University