TY  JOUR
TI  METHODOLOGICAL APPROACHES TO ASSESSING THE COMPETITIVENESS OF A TRADING COMPANY IN THE CONTEXT OF DIGITAL TRANSFORMATION
KW  competitiveness
KW  digitalization
KW  trading enterprise
KW  integrated approach
KW  information-dynamic approach
KW  digital approach
KW  evaluation system
KW  methodology
JO  Trade, service, food industry
AU  Belonogova, E.V.
AU  Berg, T.I.
PY  2026
IS  6
PB  Siberian Federal University