Krasnoyarsk, Russian Federation
Krasnoyarsk, Russian Federation
Krasnoyarsk, Russian Federation
Krasnoyarsk, Russian Federation
UDC 338.12
This article examines the role of non-price competition as an important strategic management tool for companies in the context of globalization and market saturation. The study focuses on analyzing the mechanisms of non-price competition and their impact on the competitiveness of enterprises in various sectors of the economy. The paper presents the results of statistical data analysis, consumer surveys, and case studies of successful companies. This allows for the identification of key aspects that promote the development of non-price competition. The article discusses shortcomings such as low innovation activity and product quality, as well as economic, sociocultural, and institutional factors that hinder the effective development of non-price competition in Russia. Based on the analysis, measures are proposed to address the identified shortcomings. These include tax incentives for companies investing in research and development, stricter quality control, and support for domestic brands. The results of the study highlight the need for a comprehensive approach to non-price competition and its integration into the development strategy of companies. This will enhance their competitiveness and create a more favorable economic environment.
non-price competition, competitiveness, innovation, product quality, marketing, loyalty programs, Russian economy, management strategies, consumer preferences, R&D investments
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