TY  JOUR
TI  NON-PRICE COMPETITION: MECHANISMS, INFLUENCE, AND WAYS TO IMPROVE INSTRUMENTS IN MODERN RUSSIA
KW  non-price competition
KW  competitiveness
KW  innovation
KW  product quality
KW  marketing
KW  loyalty programs
KW  Russian economy
KW  management strategies
KW  consumer preferences
KW  R&D investments
JO  Trade, service, food industry
AU  Demchenko, S.K.
AU  Podoprigora, V.G.
AU  Berg, M.S.
AU  Semenkova, V.Y.
PY  2025
IS  5
PB  Siberian Federal University