Krasnoyarsk, Russian Federation
UDK 339.13 Рынок. Анализ рынка. Спрос. Предложение. Конкуренция. Маркетинг
GRNTI 06.00 ЭКОНОМИКА И ЭКОНОМИЧЕСКИЕ НАУКИ
GRNTI 71.00 ВНУТРЕННЯЯ ТОРГОВЛЯ. ТУРИСТСКО-ЭКСКУРСИОННОЕ ОБСЛУЖИВАНИЕ
The dynamic development of global commodity markets, wholesale and retail trade reflect the competitiveness of the Russian economy. Digital transformation and large-scale adoption of digital technologies in commerce reflect digital activity in the industry. Automation of processes based on digital technology reduces the time for search, exchange and processing of information throughout the commodity chain. Digital technologies are especially relevant in the context of restrictive measures. Ability to adapt trade business entities to the implementation of domestic software tools and further translate them into business processes. The article provides a comparative assessment of the formation of the main digital indicators of business sector organizations in Russia and the world. Analyzed the use of digital technologies in business processes of wholesale and retail trade organizations, software, the Internet of things to solve current problems and achieve their goals. The main problems limiting the widespread introduction of digital technology, especially for medium and small businesses and non-network retailers, were formulated. Systemic, integration approach, the review of applied software, automated systems, augmented and virtual reality technologies, artificial intelligence, Internet of things, game solutions, allowed to develop vectors of promising technological trends in e-commerce and their implementation in the practical activities of trade business.
digital technology, wholesale and retail, business processes, software tools, internet of things, artificial intelligence, gaming solutions, e-commerce
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