graduate student from 01.01.2020 to 01.01.2025
Kenzhegali Sagadiyev University of International Business (Department of "Tourism and Hospitality", senior lecturer)
employee from 01.01.2020 to 01.01.2025
Almaty, Kazakhstan
UDC 338.48
The modern development of the service economy is characterized by increasing digitalization, platformization, and the increasing complexity of intersectoral interactions, necessitating the search for new conceptual approaches to the analysis and management of service markets. In this context, the ecosystem approach is particularly important for tourism services, the development of which is based on the multifaceted interactions of various actors within a tourist destination. This article aims to systematize theoretical approaches to the concept of an economic ecosystem and substantiate the specifics of applying an ecosystem approach to the development of tourism services in the regional economy. The methodological basis of the study consists of an analysis and synthesis of scientific literature, a comparative analysis of concepts, systemic and structural-functional approaches, as well as classification and conceptual modeling methods. The study identified key characteristics of a tourism services ecosystem, including multi-actor interactions, value co-creation, interaction coordination, the significant role of the digital environment, a focus on the consumer journey, and institutional support. A comparison of ecosystem, cluster, network, and platform approaches is conducted, highlighting their fundamental differences in terms of coordination mechanisms and value creation. The article proposes a unique model of the tourism services ecosystem, based on the identification of four interrelated levels of interaction, as well as a basic typology of tourism ecosystem maturity. The findings expand theoretical understanding of the ecosystem approach in tourism and can be used in further applied research aimed at analyzing and developing regional tourism destinations.
service ecosystem, tourism services, service economy, regional economy, ecosystem approach, platform, coordination, tourism destination, service interactions
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