Trade, service, food industry

Торговля, сервис, индустрия питания / Trade, service, food industry

2782-2214

110162

UYBLXL

Туризм

Tourism

Туризм

AN ECOSYSTEM APPROACH TO TOURISM SERVICES DEVELOPMENT: CONCEPTUAL FOUNDATIONS AND APPLICATION FEATURES IN THE REGIONAL ECONOMY

ЭКОСИСТЕМНЫЙ ПОДХОД К РАЗВИТИЮ ТУРИСТСКИХ УСЛУГ: КОНЦЕПТУАЛЬНЫЕ ОСНОВЫ И ОСОБЕННОСТИ ПРИМЕНЕНИЯ В РЕГИОНАЛЬНОЙ ЭКОНОМИКЕ

Петрищева

Нина Евгеньевна

Petrichsheva

Nina Yevgenyevna

nina_petrisheva@mail.ru

аспирант экономических наук;

graduate student of economic sciences;

Сибирский федеральный университет Siberian Federal University

Университет международного бизнеса им. К. Сагадиева Алматы Казахстан Kenzhegali Sagadiyev University of International Business Almaty Kazakhstan

29 12 2025

5 4 401 415 15 12 2025 24 12 2025

https://tsfi-mag.ru/en/nauka/article/110162/view

Современное развитие экономики услуг характеризуется усилением цифровизации, платформизации и усложнением межсекторных взаимодействий, что актуализирует поиск новых концептуальных подходов к анализу и управлению рынками сфер сервисных предложений. В этих условиях экосистемный подход приобретает особое значение для сферы туристских услуг, формирование которых основано на многостороннем взаимодействии различных акторов в рамках туристской дестинации. Целью статьи является систематизация теоретических подходов к понятию экономической экосистемы и обоснование особенностей применения экосистемного подхода к развитию туристских услуг в региональной экономике. Методологическую основу исследования составили анализ и обобщение научной литературы, сравнительный анализ понятий, системный и структурно-функциональный подходы, а также методы классификации и концептуального моделирования. В результате исследования выявлены ключевые признаки экосистемы туристских услуг, включая мультиакторность, совместное создание ценности, координацию взаимодействий, значимую роль цифровой среды, ориентацию на потребительский путь и институциональную поддержку. Проведено сравнение экосистемного, кластерного, сетевого и платформенного подходов, показаны их принципиальные различия с точки зрения механизмов координации и создания ценности. Предложена авторская модель экосистемы туристских услуг, основанная на выделении четырех взаимосвязанных уровней взаимодействия, а также базовая типология зрелости туристской экосистемы. Полученные выводы расширяют теоретические представления об экосистемном подходе в туризме и могут быть использованы в дальнейших прикладных исследованиях, направленных на анализ и развитие региональных туристских дестинаций.

The modern development of the service economy is characterized by increasing digitalization, platformization, and the increasing complexity of intersectoral interactions, necessitating the search for new conceptual approaches to the analysis and management of service markets. In this context, the ecosystem approach is particularly important for tourism services, the development of which is based on the multifaceted interactions of various actors within a tourist destination. This article aims to systematize theoretical approaches to the concept of an economic ecosystem and substantiate the specifics of applying an ecosystem approach to the development of tourism services in the regional economy. The methodological basis of the study consists of an analysis and synthesis of scientific literature, a comparative analysis of concepts, systemic and structural-functional approaches, as well as classification and conceptual modeling methods. The study identified key characteristics of a tourism services ecosystem, including multi-actor interactions, value co-creation, interaction coordination, the significant role of the digital environment, a focus on the consumer journey, and institutional support. A comparison of ecosystem, cluster, network, and platform approaches is conducted, highlighting their fundamental differences in terms of coordination mechanisms and value creation. The article proposes a unique model of the tourism services ecosystem, based on the identification of four interrelated levels of interaction, as well as a basic typology of tourism ecosystem maturity. The findings expand theoretical understanding of the ecosystem approach in tourism and can be used in further applied research aimed at analyzing and developing regional tourism destinations.

экосистема услуг туристские услуги сервисная экономика региональная экономика экосистемный подход платформа координация туристская дестинация сервисные взаимодействия

service ecosystem tourism services service economy regional economy ecosystem approach platform coordination tourism destination service interactions

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