Krasnoyarsk, Russian Federation
Krasnoyarsk, Russian Federation
UDK 339.137.2 Конкуренция
The development of the competitiveness of tourism services in the digital sphere has become a key topic for discussion and research. Competition in the tourism industry is constantly growing. Companies that do not implement digital technologies risk being left behind by competitors. Digitalization of travel services brings many benefits, including increased marketing efficiency, improved customer service, expanded sales geography, optimized booking processes, and more. This allows companies to attract more customers, increase their satisfaction and loyalty, which ultimately contributes to increasing revenue and strengthening market positions. The article analyzes the performance indicators of the tourism industry in the Krasnoyarsk Territory according to the main functions of attractiveness for the client, presents an analysis in the form of an assessment of various quality factors affecting the attractiveness of a tourist destination. The calculation of the respondents' performance indicators using the expert assessment method is given.
travel services, tourism, competitiveness, travel companies, digital space of tourism
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