DIGITAL BUSINESS DEVELOPMENT TRENDS IN RUSSIAN FEDERATION
Rubrics: TRADE
Abstract and keywords
Abstract (English):
The study focuses on progressive digital business trends focused on 2024. The work is based on a detailed analysis of statistical data reflecting the indicators of the use of digital technologies by enterprises in recent years, and the number of specialists with digital competencies. The main research trends cover the introduction of artificial intelligence in customer interaction, the focus on sustainable business, the promotion of digitalization and automation. In the course of the work, attention is drawn to the growing importance of these areas in the modern business world and their impact on the competitiveness of enterprises. The analysis of the results highlights the importance of companies adapting to new digital trends and strategies to ensure sustainable development and efficiency. The article presents valuable conclusions for managers and researchers, as well as organizations seeking to improve their competitiveness and innovation potential in a dynamic digital environment. This abstract presents the main aspects of the study, emphasizing its relevance and value for the academic and business community.

Keywords:
digitalization, information technology, consumer, digital economy, e-commerce
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