employee from 01.01.2021 until now
employee from 01.01.1988 to 01.01.2020
Krasnoyarsk, Krasnoyarsk, Russian Federation
In the era of digitalization of the real world, new consumer skills are being formed and their purchasing habits, needs and lifestyle are radically changing. In this regard, this article presents an analysis of the prerequisites for digital transformation in the market economy and its impact on the formation of consumer behavior. The stages of consumer behavior formation are investigated and highlighted, which can be further decomposed into economic processes for the purpose of modeling and forecasting.
consumer behavior, cardinalist and ordinalist approach, theory of consumer behavior, theory of revealed preferences, stages of consumer behavior formation, digitalization
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