employee
Vladivostok, Russian Federation
The article examines the behavior of Chinese consumers when choosing agricultural products on the Internet. In China, much attention is paid to the development of agriculture. But, analyzing the current sales volumes of agricultural products in the PRC market, it should be noted a decrease in demand for this type of goods. The decline in sales can be attributed to the fact that today a large proportion of consumers are used to buying goods on the Internet. However, traditional channels remain the predominant channels of promotion in the market of agricultural products. Not all manufacturers are ready and have the opportunity to use modern digital technologies when promoting products. Therefore, the paper pays attention to the analysis of problems related to the promotion of agricultural products on the Internet. Knowledge of the behavior of Chinese consumers when choosing agricultural products will enable both Chinese producers and Russian producers of agricultural products to adjust their promotion strategies in the Chinese market.
consumer behavior, agricultural products, consumer preferences, agricultural products market
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