DEVELOPMENT OF A METHOD FOR ANALYSIS OF PROCESSES OCCURRING DURING THE INTERACTION OF THE ENTERPRISE WITH THE EXTERNAL ENVIRONMENT IN THE PRODUCT SALES PROCESS
Rubrics: TRADE
Abstract and keywords
Abstract (English):
The article analyzes enterprises that sell products through various channels. The development of the method is based on the use of graphs. The sources of the data were the observation of several companies that sell their products using different channels. As a result of the study, it was found that this method can presumably be used in modeling the interaction of enterprises with the external environment both at the stage of creating a business and at the stage of its functioning. The study did not assess the financial component of specific enterprises, the number of employees, time of presence on the market, marketing strategy and other parameters. The assessment was carried out solely by the presence of a connection between the enterprise and the subject of the external environment and their number.

Keywords:
networking, graphs, matrices, business modeling, business processes
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References

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