Yelets, Russian Federation
The article examines the transformation of professional journalistic methods under the conditions of digitalization and exponential growth of information flows. The purpose of the study is to identify key changes in the work of journalists caused by information overload and to determine effective strategies for adapting professional practices to new challenges. The research methodology is based on a comprehensive analysis of scientific literature on digital journalism, information overload theory, and media ecology. The study identifies five key competencies that modern journalists must master: working with big data (data journalism), using artificial intelligence tools, real-time fact-checking, multi-format content adaptation, and community management. The results demonstrate that information overload leads to a fundamental transformation of traditional journalistic functions – from a producer of texts to a navigator in the information space who helps the audience select, verify, and interpret content. It is proved that the phenomenon of news avoidance (conscious refusal to consume news) is growing among the audience, which requires the development of service journalism formats. The article substantiates the conclusion that digital media service requires a revision of professional standards, the introduction of new methods of working with information, and the development of news production approaches that take into account the specifics of audience perception in conditions of information abundance. The practical significance of the work lies in the possibility of using the obtained results in the daily activities of editorial offices, as well as in the educational process of training journalists at universities.
digital journalism, information overload, media service, fact-checking, artificial intelligence in media, digital transformation, news avoidance, media competencies
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