DEVELOPMENT OF A COMPREHENSIVE METHODOLOGY FOR ASSESSING THE EFFECTIVENESS OF TOURISM ORGANIZATIONS IN THE CONTEXT OF DIGITALIZATION
Journal: TRADE, SERVICE, FOOD INDUSTRY
Rubrics: TOURISM
Authors:
1.
Siberian Federal University
(Senior lecturer)
Krasnoyarsk, Krasnoyarsk, Russian Federation
Krasnoyarsk, Krasnoyarsk, Russian Federation
Type:
Article
Pages:
from 58
to 71
Status:
Subject area:
VAK Russia 5.2.3
UDC 338.486
UDC 338.486
Language:
Russian
Keywords:
effectiveness, tourism organizations, assessment methodology, digitalization, business processes, systemic approach
Abstract:
The article presents an author's comprehensive methodology for assessing the effectiveness of organizations in the tourism services market under conditions of digitalization. The methodology is based on a synthesis of systemic, stakeholder, process, comparative, and differentiated scientific-methodological approaches. The key stages of the methodology are described: organizational (forming the concept and informational-methodological support), evaluative (data collection, calculation of a system of indicators), and the stage of developing recommendations. A system of partial and aggregated performance indicators adapted to the specifics of tour operators and travel agencies is proposed, taking into account the impact of digital technologies. The calculation algorithm includes standardization methods and weighted assessment based on the coefficient of variation, minimizing subjectivity. The methodology provides a flexible, comprehensive, and adaptive assessment, enabling the identification of strengths and weaknesses of organizations for making informed management decisions.
The article presents an author's comprehensive methodology for assessing the effectiveness of organizations in the tourism services market under conditions of digitalization. The methodology is based on a synthesis of systemic, stakeholder, process, comparative, and differentiated scientific-methodological approaches. The key stages of the methodology are described: organizational (forming the concept and informational-methodological support), evaluative (data collection, calculation of a system of indicators), and the stage of developing recommendations. A system of partial and aggregated performance indicators adapted to the specifics of tour operators and travel agencies is proposed, taking into account the impact of digital technologies. The calculation algorithm includes standardization methods and weighted assessment based on the coefficient of variation, minimizing subjectivity. The methodology provides a flexible, comprehensive, and adaptive assessment, enabling the identification of strengths and weaknesses of organizations for making informed management decisions.
Keywords:
effectiveness, tourism organizations, assessment methodology, digitalization, business processes, systemic approach
effectiveness, tourism organizations, assessment methodology, digitalization, business processes, systemic approach
1. Kolesov, E. V. (2025). Critical analysis of existing approaches to assessing the effectiveness of tourism organizations. Trade, Services, Food Industry, Vol. 5, No. 2, 162–178.
2. GOST R 50690-2017 (2019). Tourist services. General requirements: National Standard of the Russian Federation. Moscow: Standartinform, 12.
3. Kolesov, E. V. (2023). Features of market entities activities in the tourism services sector under conditions of digital transformation. Economics and Entrepreneurship, 9, 700–702.
