DIGITAL TRADE TECHNOLOGIES: TRENDS AND PROSPECTS

Tatiana Berg

UDC

339.13

CSCSTI

06.00 71.00

VAK Russia

5.2.3

DIGITAL TRADE TECHNOLOGIES: TRENDS AND PROSPECTS

Published in Trade, service, food industry · Pages 1–12 · Rubric: Trade

Received: 13.02.2023 Accepted: 14.03.2023 Published: 05.05.2023

Authors

Tatiana Berg

Academic degree: candidate of economic sciences

Science rang: docent

Siberian Federal University Associate Professor · Department of Trade and Marketing · Russian Federation · Krasnoyarsk

ABSTRACT

The dynamic development of global commodity markets, wholesale and retail trade reflect the competitiveness of the Russian economy. Digital transformation and large-scale adoption of digital technologies in commerce reflect digital activity in the industry. Automation of processes based on digital technology reduces the time for search, exchange and processing of information throughout the commodity chain. Digital technologies are especially relevant in the context of restrictive measures. Ability to adapt trade business entities to the implementation of domestic software tools and further translate them into business processes. The article provides a comparative assessment of the formation of the main digital indicators of business sector organizations in Russia and the world. Analyzed the use of digital technologies in business processes of wholesale and retail trade organizations, software, the Internet of things to solve current problems and achieve their goals. The main problems limiting the widespread introduction of digital technology, especially for medium and small businesses and non-network retailers, were formulated. Systemic, integration approach, the review of applied software, automated systems, augmented and virtual reality technologies, artificial intelligence, Internet of things, game solutions, allowed to develop vectors of promising technological trends in e-commerce and their implementation in the practical activities of trade business.

KEYWORDS

digital technology, wholesale and retail, business processes, software tools, internet of things, artificial intelligence, gaming solutions, e-commerce

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DIGITAL TRADE TECHNOLOGIES: TRENDS AND PROSPECTS

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