UDK 33 Экономика. Экономические науки
GRNTI 06.52 Экономическое развитие и рост. Прогнозир-ние и планирование экономики. Экономич. циклы и кризисы
GRNTI 06.54 Производительные силы и научно-технический прогресс
GRNTI 06.75 Экономические проблемы организации и управления хозяйством страны
GRNTI 06.81 Экономика и организация предприятия. Управление предприятием
OKSO 38.02.04 Коммерция (по отраслям)
OKSO 38.03.02 Менеджмент
OKSO 38.04.02 Менеджмент
OKSO 38.04.06 Торговое дело
BBK 6543 Экономика общественного питания. Экономика гостиничного хозяйства. Экономика туризма
TBK 7622 Экономическая статистика
TBK 7717 Экономика предприятия (фирмы)
TBK 772 Экономический анализ и планирование
TBK 7743 Экономика туризма и сферы обслуживания
TBK 7801 Теория управления. Исследование систем управления
TBK 7823 Менеджмент в туризме и сфере обслуживания
TBK 7844 Информационная логистика
BISAC BUS002000 Advertising & Promotion
BISAC BUS007000 Business Communication / General
BISAC BUS090000 E-Commerce / General (see also COMPUTERS / Electronic Commerce)
BISAC BUS090030 E-Commerce / Online Trading
BISAC BUS070120 Industries / Food Industry
The article examines the presence of public catering enterprises of the Krasnoyarsk Territory on the Internet in 2021. The research is based on the use of information data provided by the City Information System "2GIS" about the presence of companies, information about which is contained on the platform "2GIS". Among the data obtained, we selected those enterprises that provide catering services on the territory of the Krasnoyarsk Territory. The purpose of this work is to identify the share of public catering enterprises in the Krasnoyarsk Territory that have their own website or page on social networks to promote their services. In the course of the study, analytical methods of information processing were used. The number of surveyed enterprises (branches) is 2354. As a result of the study, it was found that the use of online tools in the promotion of services (sites, pages on social networks) allows companies to develop more efficiently than those organizations that are not present on the Internet. In the course of the study, the financial component of specific enterprises, the number of employees, the time of presence on the market, and marketing strategy were not assessed. The assessment was carried out solely according to the parameters of the presence / absence of a site and / or a page in social networks.
social networks, digitalization, public catering, Krasnoyarsk territory, digital transformation, service sector
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