STUDY OF THE BEHAVIOR OF CHINESE CONSUMERS WHEN CHOOSING AGRICULTURAL PRODUCTS ON THE INTERNET

Tatyana Nikulina; Oksana Vinichuk; Galina Perminova

doi:10.17516/2782-2214-0050

UDC 339.133

STUDY OF THE BEHAVIOR OF CHINESE CONSUMERS WHEN CHOOSING AGRICULTURAL PRODUCTS ON THE INTERNET

Published in Trade, service, food industry · Volume 2, Issue 2 · Pages 124–135 · Rubric: Food and hotel industry

DOI: https://doi.org/10.17516/2782-2214-0050

Received: 18.05.2022 Accepted: 09.06.2022 Published: 11.07.2022

Authors

Tatyana Nikulina

Oksana Vinichuk

Galina Perminova

Tatyana Nikulina

Academic degree: candidate of economic sciences

Science rang: docent

Far Eastern Federal University Russian Federation · Vladivostok

Oksana Vinichuk

Academic degree: candidate of economic sciences

Science rang: docent

Far Eastern Federal University Russian Federation · Vladivostok

Galina Perminova

Far Eastern Federal University Associate Professor · School of Economics and Management · Vladivostok

ABSTRACT

The article examines the behavior of Chinese consumers when choosing agricultural products on the Internet. In China, much attention is paid to the development of agriculture. But, analyzing the current sales volumes of agricultural products in the PRC market, it should be noted a decrease in demand for this type of goods. The decline in sales can be attributed to the fact that today a large proportion of consumers are used to buying goods on the Internet. However, traditional channels remain the predominant channels of promotion in the market of agricultural products. Not all manufacturers are ready and have the opportunity to use modern digital technologies when promoting products. Therefore, the paper pays attention to the analysis of problems related to the promotion of agricultural products on the Internet. Knowledge of the behavior of Chinese consumers when choosing agricultural products will enable both Chinese producers and Russian producers of agricultural products to adjust their promotion strategies in the Chinese market.

KEYWORDS

consumer behavior, agricultural products, consumer preferences, agricultural products market

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GOST

Nikulina T. A., Vinichuk O. Y., Perminova G. I. STUDY OF THE BEHAVIOR OF CHINESE CONSUMERS WHEN CHOOSING AGRICULTURAL PRODUCTS ON THE INTERNET // Trade, service, food industry. 2022. no. 2. pp. 124-135. DOI: https://doi.org/10.17516/2782-2214-0050. (Date of access 07.10.2026).

MLA

Tatyana Nikulina, Vinichuk O. Y., Perminova G. I.. "STUDY OF THE BEHAVIOR OF CHINESE CONSUMERS WHEN CHOOSING AGRICULTURAL PRODUCTS ON THE INTERNET." Trade, service, food industry 2.2 (2022): 124-135. DOI: https://doi.org/10.17516/2782-2214-0050.

APA

Nikulina T. A., Vinichuk O. Y., Perminova G. I. (2022). STUDY OF THE BEHAVIOR OF CHINESE CONSUMERS WHEN CHOOSING AGRICULTURAL PRODUCTS ON THE INTERNET. Trade, service, food industry, 2(2), 124-135. https://doi.org/10.17516/2782-2214-0050

Chicago

Tatyana Nikulina, Vinichuk O. Y., Perminova G. I.. "STUDY OF THE BEHAVIOR OF CHINESE CONSUMERS WHEN CHOOSING AGRICULTURAL PRODUCTS ON THE INTERNET." Trade, service, food industry 2, no. 2 (2022): 124-135. https://doi.org/10.17516/2782-2214-0050.

WIKI

{{cite journal | author = Nikulina T. A., Vinichuk O. Y., Perminova G. I. | title = STUDY OF THE BEHAVIOR OF CHINESE CONSUMERS WHEN CHOOSING AGRICULTURAL PRODUCTS ON THE INTERNET | journal = Trade, service, food industry | year = 2022 | volume = 2 | issue = 2 | pages = 124-135 | doi = 10.17516/2782-2214-0050 }}

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