00561naa#a2200181#i#450# EN\\bibl\127361 20260707000623.2 2782-2214 20260706b2026####ek#y0engy0150####ca ENG RU THE DETERMINANTS OF LIVESTREAMING SHOPPING POPULARITY IN SOCIAL E-COMMERCE: A LITERATURE REVIEW Journal article Krasnoyarsk Siberian Federal University 2026 7 с. Journal article local Маркетинг. 339.138 ENG Le Ngoc Lam tsfi-mag.ru