%0 Journal Article %T STUDY OF THE PECULIARITIES OF TAXI SERVICES BRAND PERCEPTION BY RUSSIAN CONSUMERS %A Yakovleva, K.C. %A Gladka, A.V. %A Tsoi, M.E. %K brand, consumers, brand perception, consumer behavior, brand perception model %J Trade, service, food industry %D 2024 %N 4 %P 13 %I Siberian Federal University