TY JOUR TI DIRECTIONS OF INCREASING THE COMPETITIVENESS OF THE ENTERPRISE IN THE MODERN CONDITIONS OF DEVELOPMENT OF THE DONETSK PEOPLE'S REPUBLIC KW competition KW competitiveness KW competitive advantages KW strategy KW goal KW efficiency KW competitiveness assessment JO Trade, service, food industry AU Barantseva, S.M. AU Nikityuk, E.V. AU Kuzmenko, E.D. PY 2024 IS 4 PB Siberian Federal University