TY JOUR TI PRICING AS A STRATEGIC IMPERATIVE OF ECONOMIC DEVELOPMENT OF ENTERPRISES IN THE FIELD OF E-COMMERCE KW pricing KW digital pricing KW strategic imperative KW entrepreneurial activity KW economic development KW e-commerce system KW e-commerce enterprises JO Trade, service, food industry AU Zabarina, D.A. AU Pozzhaeva, T.V. PY 2024 IS 4 PB Siberian Federal University