%0 Journal Article %T PRICING AS A STRATEGIC IMPERATIVE OF ECONOMIC DEVELOPMENT OF ENTERPRISES IN THE FIELD OF E-COMMERCE %A Zabarina, D.A. %A Pozzhaeva, T.V. %K pricing, digital pricing, strategic imperative, entrepreneurial activity, economic development, e-commerce system, e-commerce enterprises %J Trade, service, food industry %D 2024 %N 4 %P 11 %I Siberian Federal University