%0 Journal Article %T TOOLS FOR THE FORMATION OF BUSINESS MODELS IN THE CONTEXT OF COOPERATIVE NETWORK INTERACTIONS IN THE SERVICE MARKETS %A Kolesnik, V.V. %A Scherbenko, E.V. %A Tereshchenko, N.N. %K mobile applications, pharmaceutical market, cooperative networking, digitalization of business processes, omni-channel, digital marketing %J Trade, service, food industry %D 2024 %N 4 %P 14 %I Siberian Federal University