%0 Journal Article %T THEORETICAL ASPECTS OF MODELLING THE CUSTOMER CHOICE OF REINDEER MEAT PRODUCTS %A Demakova, E.A. %A Berdnikova, E.A. %A Ilyina, A.V. %A Giss, V.E. %K purchasing model, regional markets, reindeer meat, food quality %J Trade, service, food industry %D 2023 %N 3 %P 14 %I Siberian Federal University