@article{Demakova2023theoretical, author={Demakova, E.A. and Berdnikova, E.A. and Ilyina, A.V. and Giss, V.E.}, title={THEORETICAL ASPECTS OF MODELLING THE CUSTOMER CHOICE OF REINDEER MEAT PRODUCTS}, journal={Trade, service, food industry}, publisher={Siberian Federal University}, year={2023}, pages={412-426}, volume={3}, issue={4}, }