TY JOUR TI AN ECOSYSTEM APPROACH TO CREATING CUSTOMER EXPERIENCE IN TOURISM: THE ROLE OF DIGITAL PLATFORMS KW tourism ecosystem KW digital platforms KW customer experience KW digitalization of tourism KW platform economy KW user-generated content KW digital trust KW ecosystem approach JO Trade, service, food industry AU Petrichsheva, N.E. PY 2026 IS 6 PB Siberian Federal University