%0 Journal Article %T AN ECOSYSTEM APPROACH TO CREATING CUSTOMER EXPERIENCE IN TOURISM: THE ROLE OF DIGITAL PLATFORMS %A Petrichsheva, N.E. %K tourism ecosystem, digital platforms, customer experience, digitalization of tourism, platform economy, user-generated content, digital trust, ecosystem approach %J Trade, service, food industry %D 2026 %N 6 %P 14 %I Siberian Federal University