TY  JOUR
TI  MODERN APPROACHES TO CUSTOMER SERVICE USING DIGITAL TECHNOLOGY
KW  retail
KW  trade services
KW  digital technologies
KW  digital transformation
KW  omnichannel
KW  personalization
KW  self-service cash registers
KW  customer experience
KW  automation
KW  and customer focus
JO  Trade, service, food industry
AU  Podachina, L.I.
AU  Aleksandrenko, N.A.
AU  Nikolaeva, V.A.
PY  2026
IS  
PB  Siberian Federal University