%0 Journal Article
%T MODERN APPROACHES TO CUSTOMER SERVICE USING DIGITAL TECHNOLOGY
%A Podachina, L.I.
%A Aleksandrenko, N.A.
%A Nikolaeva, V.A.
%K retail, trade services, digital technologies, digital transformation, omnichannel, personalization, self-service cash registers, customer experience, automation, and customer focus
%J Trade, service, food industry
%D 2026
%N 
%P 11
%I Siberian Federal University