TY  JOUR
TI  A DIGITAL PUBLISHING PLATFORM AS A SOCIAL ARCHITECTURE FOR THE COMMERCIALIZATION OF CREATIVE CONTENT: THE CASE OF ZELLULOZA.RU
KW  digital publishing platform
KW  Zelluloza.ru
KW  author self-publishing
KW  content commercialization
KW  online commerce
KW  creative industries
KW  platform economy
KW  reader behavior
KW  reputational mechanisms
KW  digital environment
JO  Trade, service, food industry
AU  Kalmykov, N.N.
PY  2026
IS  
PB  Siberian Federal University