%0 Journal Article
%T A DIGITAL PUBLISHING PLATFORM AS A SOCIAL ARCHITECTURE FOR THE COMMERCIALIZATION OF CREATIVE CONTENT: THE CASE OF ZELLULOZA.RU
%A Kalmykov, N.N.
%K digital publishing platform, Zelluloza.ru, author self-publishing, content commercialization, online commerce, creative industries, platform economy, reader behavior, reputational mechanisms, digital environment
%J Trade, service, food industry
%D 2026
%N 
%P 12
%I Siberian Federal University