@article{Kalmykov2026a,
author={Kalmykov, N.N.},
title={A DIGITAL PUBLISHING PLATFORM AS A SOCIAL ARCHITECTURE FOR THE COMMERCIALIZATION OF CREATIVE CONTENT: THE CASE OF ZELLULOZA.RU},
journal={Trade, service, food industry},
publisher={Siberian Federal University},
year={2026},
pages={340-352},
volume={},
issue={},
}