TY  JOUR
TI  CUSTOMER-ORIENTATION AND CUSTOMER-CENTRICITY: A CRITICAL ANALYSIS OF CONCEPTS FOR THE FORMATION AND ASSESSMENT OF CUSTOMER VALUE IN MODERN SERVICE BUSINESS
KW  customer-oriented
KW  customer-centric
KW  customer orientation
KW  customer-oriented strategy
KW  customer-centric strategy
JO  Trade, service, food industry
AU  Kadulich, V.R.
AU  Esina, O.N.
AU  Ilina, A.S.
PY  2026
IS  
PB  Siberian Federal University