@article{Kadulich2026customer-orientation,
author={Kadulich, V.R. and Esina, O.N. and Ilina, A.S.},
title={CUSTOMER-ORIENTATION AND CUSTOMER-CENTRICITY: A CRITICAL ANALYSIS OF CONCEPTS FOR THE FORMATION AND ASSESSMENT OF CUSTOMER VALUE IN MODERN SERVICE BUSINESS},
journal={Trade, service, food industry},
publisher={Siberian Federal University},
year={2026},
pages={326-339},
volume={},
issue={},
}