TY JOUR TI TOOLS FOR THE FORMATION OF BUSINESS MODELS IN THE CONTEXT OF COOPERATIVE NETWORK INTERACTIONS IN THE SERVICE MARKETS KW mobile applications KW pharmaceutical market KW cooperative networking KW digitalization of business processes KW omni-channel KW digital marketing JO Trade, service, food industry AU Kolesnik, V.V. AU Scherbenko, E.V. AU Tereshchenko, N.N. PY 2024 IS PB Siberian Federal University