TY JOUR TI FACTORS OF EFFICIENCY OF RESOURCE POTENTIAL MANAGEMENT HIGHER EDUCATIONAL ORGANIZATIONS KW resources KW resource potential KW management KW market of educational services KW external and internal factors KW environment KW educational environment KW types of factors KW management efficiency KW quality of education JO Trade, service, food industry AU Baguzova, L.V. AU Glotova, M.V. PY 2021 IS PB Siberian Federal University