%0 Journal Article
%T THE MAIN FACTORS IN THE FORMATION OF BRAND TRUST AMONG THE POPULATION OF CHINA, CONSIDERING CULTURAL CHARACTERISTICS
%A Starchukova, K.D.
%A Lykova, T.D.
%A Novikova, S.A.
%K brand trust, cultural characteristics, customersneeds, brand adaptation and positioning, China
%J Trade, service, food industry
%D 2022
%N 2
%P 7
%I Siberian Federal University