@article{Starchukova2022the,
author={Starchukova, K.D. and Lykova, T.D. and Novikova, S.A.},
title={THE MAIN FACTORS IN THE FORMATION OF BRAND TRUST AMONG THE POPULATION OF CHINA, CONSIDERING CULTURAL CHARACTERISTICS},
journal={Trade, service, food industry},
publisher={Siberian Federal University},
year={2022},
pages={162-169},
volume={2},
issue={2},
}